Study Reveals Cereal as Kenya’s Gen Z’s Preferred on-the-go Snack
By Eddah Waithaka In a revealing survey by Weetabix East Africa, nearly half of Kenya’s Generation Z—youth aged 16 to 25—are turning to cereal as their go-to snack, highlighting a significant trend towards health-conscious eating among the nation’s young consumers. The study found that 48% of these youthful Kenyans favor cereals for snacking, with 40% […]