By Eddah Waithaka
PRINTAN, the authorized dealer of SINOTRUK HOWO, today launched the HOWO MAX Truck in Kenya, setting a new benchmark for power, efficiency, and cost-effectiveness in Africa’s commercial transport sector.
Engineered to tackle tough terrains while maximizing profitability, the HOWO MAX empowers logistics operators in construction, cross-border haulage, and supply chain industries.
At the launch event, PRINTAN CEO Hossein Goudarzi highlighted the truck’s game-changing potential, “We deliver durable, high-quality, and innovative trucks at affordable prices, designed for long-distance heavy-load transportation. The HOWO MAX is built for Kenya’s roads—upgraded for performance, reliability, and lower total cost than competitors.”
Built for Business Owners Who Demand More
The HOWO MAX caters to logistics, cargo delivery, and long-haul transport businesses, combining power, advanced technology, and affordability.
Its spacious high-roof cabin, reinforced chassis, and upgraded components ensure driver comfort and operational efficiency.
Whether navigating rural routes or cross-border corridors, the HOWO MAX delivers unmatched load capacity and durability.
Exclusive Benefits with PRINTAN
As the sole official dealer of SINOTRUK HOWO MAX in Kenya, PRINTAN guarantees authentic parts, competitive pricing, and superior after-sales support.
“Our strategic partnership ensures customers get tailored financing, genuine components, and priority access to innovations advantages only PRINTAN offers,” Goudarzi added.
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The SINOTRUK HOWO MAX 6×4 Prime Mover (Model: 774257V344KC1R RHD) stands out with its impressive MAX-E High-Roof Cabin, featuring an air-suspension driver seat, air conditioning, multifunctional steering, and dual berths that ensure comfort during long hauls.
Under the hood, the powerful MAN Technology Engine (MC13.48-30, 480HP, Euro 3) is optimized for regional fuel standards, while the 16-Speed AMT Gearbox with VOITH Retarder guarantees smooth shifting, enhanced power control, and improved fuel efficiency.
Built with durability in mind, this prime mover includes 750L + 300L dual fuel tanks, robust drum brakes, SKF low-maintenance bearings, and a German-engineered frame.
Additionally, it offers advanced safety features such as ABS, an AGM battery, stabilizer bars, and reinforced lighting to ensure maximum protection on the road.
With 1.7 million trucks produced annually, SINOTRUK leverages mass production to keep costs low without compromising quality.
The HOWO brand already commands over 55% market share in Kenya’s heavy-duty segment, backed by five years of proven performance.
Under the slogan “Always Moving. Always Earning,” PRINTAN and SINOTRUK continue to deliver innovative, cost-effective transport solutions built for Africa’s toughest roads.
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