By Eddah Waithaka
In a bid to generate excitement and create a whirlwind of opportunities for consumers, Coca-Cola has unleashed its latest national spectacle, “Kachingching na Coke”, designed to shower lucky participants with a flood of cash rewards. With a staggering treasure trove of KSH 163 million awaiting over two million victorious participants, this ground-breaking campaign is poised to revolutionize the fortunes of individuals across Kenya and usher in a wave of change and prosperity across the nation.
“Kachingching na Coke” is part of Coca-Cola’s ongoing promise to bring exciting campaigns and promotions to Kenyan consumers. The 13-week campaign, which kicks off on 20 May 2024, underscores this ambition by giving every Kenyan the chance to be a winner.
“At Coca-Cola, we have consistently strived to create magical experiences for our consumers,” said Monique Katana, Coca-Cola Kenya Frontline Marketing Director.
“From the FIFA World Cup Trophy Tour, Coke Studio™ or Christmas, we have brought joy and happiness closer to Kenyans through our brands. This year, again we are bringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-breaking KSH 163 million in prizes,” she adds.
To participate, simply purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle. Look under the crown for a unique code, then SMS the code for free to 40111 and stand a chance to win.
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Promotional packs on offer include Coca-Cola, Fanta, Sprite, Krest, Stoney and Schweppes.
The Kachingching na Coke promotion offers instant daily cash prizes ranging from KSH 50 to KSH 10,000 delivered straight to your mobile wallet. There is also a chance to win the life-changing weekly grand prize of KSH 1 million for 13 weeks.
“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a difference. In Kenya, we have shared this purpose with our consumers for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise.
“This campaign is our way of showing that we are here to support and uplift the Kenyan people. Whether it is taking a refreshing break during a busy day or catching up with friends over a cold Coca-Cola, our beverages are moments of refreshment, connection, and with this campaign the joy of being a winner.” she concludes.
The nationwide “Kachingching na Coke” campaign is open to all Kenyans.
The nationwide “Kachingching na Coke” campaign is open to all Kenyans.
