By Eddah Waithaka
Glass House PR, a leading Pan-African public relations firm, has unveiled ‘The Glass House PR Report’, a first-of-its-kind study on the state of public relations across Africa.
The report, which engaged over 28 PR agencies from 15 countries spanning North, South, East, and West Africa, offers a comprehensive, data-driven perspective on the trends, challenges, and opportunities shaping the industry today.
The report also incorporates insights from industry thought leaders and the general public, making it an indispensable resource for professionals across sectors such as government, technology, healthcare, finance, nonprofit organizations, media, and retail.
It provides a roadmap for industry leaders, policymakers, and communication strategists navigating the future of PR in Africa. “The PR industry in Africa is at a pivotal moment, with digital disruption, demographic shifts, and increasing demand for strategic communication reshaping how we engage with audiences,” said Mary Njoki, CEO of Glass House PR.
“This report is a roadmap for PR professionals, businesses, and policymakers to navigate these changes and harness the power of storytelling for impactful communication.”
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Africa Global PR Week 2025 The report also sets the stage for the upcoming *Africa Global PR Week*, scheduled for August 27–29, 2025, in Nairobi. The event aims to foster collaboration, upskill PR professionals, and promote best practices across the continent.
“The PR industry in Africa is undergoing a dynamic transformation, and platforms like Africa Global PR Week provide an opportunity for practitioners to exchange ideas, embrace innovation, and shape the future of communication on the continent,” said Stacey Baluske Mtika, an award-winning PR professional in Zambia.
Insights from Mary Njoki In an exclusive interview, Mary Njoki shared her vision for the future of PR in Africa. “Over the past 12 years, we’ve seen significant growth in the PR industry. When we started, a few conglomerates dominated the space, but today, independent agencies are driving innovation,” she said.
Njoki also emphasized the role of PR in shaping narratives and policy. “PR has evolved from being about events and traditional media to shaping narratives and influencing policy. For example, during Kenya’s finance bill campaign, we saw how digital platforms were used to address issues and shape policy,” she added.
She also highlighted the importance of bridging the gap between communities, organizations, and governments. “PR must go beyond building thought leadership and credibility. We need to become the bridge between communities, organizations, and governments, engaging them strategically to drive progress,” Njoki explained.
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