By Eddah Waithaka
Safaricom has called on parents to instill a culture of saving and investment in their children from an early age, stressing the pivotal role of financial literacy in shaping a financially responsible generation.
The appeal came during the M-PESA Jr.NBA Tournament in Eldoret, where Safaricom’s M-PESA Go team conducted a financial literacy training session for young participants.
Racheal Bosibori, Customer Journey Expert at M-PESA Go, emphasized the importance of early financial education during the event.
Read More On: https://africawatchnews.co.ke/40-teams-set-to-compete-at-the-m-pesa-jr-nba-tournament-showdown/
“Parents need to introduce their children to the principles of saving as early as 10 years old. Through the M-PESA Go product, we are fostering financial literacy among young people by equipping them with the knowledge of how to manage money, budget, and save,” Bosibori stated.
The financial literacy training, held at Uasin Gishu High School Grounds, reached over 450 young participants. The initiative aims to empower children with essential money management skills, ensuring they grow into financially savvy individuals.
The training session was part of the regional tournament, which featured 40 teams competing in high-energy 5×5 knockout matches.
The tournament, which includes more than 450 boys and girls, offers winners smartphones and airtime, courtesy of Safaricom M-PESA.
The event not only promotes sportsmanship but also integrates financial education, highlighting Safaricom’s commitment to nurturing a financially literate generation.
By combining sports and financial literacy, Safaricom continues to champion initiatives that equip young people with the tools they need to succeed both on and off the court.
Read More Stories At: https://africawatchnews.co.ke/
