By Eddah Waithaka
Bolt is aggressively expanding its presence in Kenya’s corporate transport sector, directly challenging market leader Little Cab.
The company is positioning itself as a more affordable and efficient alternative, claiming its rides are, on average, 23% cheaper than competitors dominating the business travel space.
Bolt is leveraging its lower fares and faster Estimated Time of Arrival (ETA) performance to attract large corporations and SMEs looking to reduce transport costs without sacrificing reliability.
This strategic move intensifies competition in a market long dominated by a handful of players, signaling a potential shift in corporate ride-hailing dynamics.
“Businesses are always looking for ways to optimize costs, and transport is a significant expense. Bolt offers corporate rides that are 23% more affordable than those of other corporate ride-hailing services. With our strong driver network, we ensure efficient pickups and timely arrivals,” said Daniel Njomo, Bolt Business General Manager.
Kenya’s corporate ride-hailing sector has traditionally been led by Little Cab, which has enjoyed a strong foothold as the preferred choice for business travel.
However, Bolt’s growing presence and competitive pricing model are disrupting the status quo, offering businesses a compelling alternative.
The company’s widespread driver network and cost-effective solutions are proving attractive to firms seeking to streamline mobility expenses.
By undercutting competitors on price and emphasizing reliability, Bolt is forcing businesses to reconsider their ride-hailing partnerships.
As Bolt ramps up its efforts, the competition is expected to lower costs across the sector, benefiting businesses and potentially reshaping Kenya’s corporate transport landscape.
With its bold strategy, Bolt is not only challenging Little Cab’s dominance but also setting the stage for a more dynamic and cost-conscious market.
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