Gilbey’s Gin launched its role as the Official Drinks Partner for Jumia Black Friday 2025 in spectacular fashion yesterday, unveiling an exclusive consumer deal that drops the price of its popular 750ml bottle to just Ksh 1,050.
The brand ignited the campaign with an invite-only media launch at the Jumia Warehouse in Cabanas.
The high-energy event immersed attendees in Gilbey’s “Made for Real Moments” campaign, setting the stage for a massive Ksh 500 discount available exclusively on the Jumia platform.
This strategic partnership merges Gilbey’s heritage of quality with Jumia’s digital reach, ensuring Kenyans can access premium spirits affordably as they prepare for the festive season.
“This partnership with Jumia powerfully expresses our ‘Made for Real Moments’ ethos,” said Lilian Mbugua, Brand Manager for Gilbey’s.
“We are breaking down barriers and making the highest quality gin accessible to every Kenyan. We are thrilled that this Ksh 1,050 price point on Jumia will help unlock even more joyful moments.”
Jumia leaders echoed the sentiment, highlighting the deal’s value for their customers.“This exceptional Ksh 500 discount on a consumer favourite like Gilbey’s Gin highlights our commitment to making high-quality products affordable,” said Nelly Kihenjo, Chief Marketing Officer at Jumia.
“We are excited to connect consumers to these fantastic deals across our extensive network.”
The Gilbey’s Gin promotion goes live on October 31, 2025, marking the start of Jumia’s Black Friday sales. Shoppers are advised to act quickly, as stock for this highly discounted item is limited.
