By Eddah Waithaka
betPawa, Africa’s top sports betting platform, has teamed up with the Football Kenya Federation (FKF) to introduce a first-of-its-kind Locker Room Bonus for the FKF Women’s Cup, injecting KSh 4.3 million in performance-based rewards for players and technical staff.
The initiative ensures immediate mobile payouts for every match-day win, directly benefiting 23 players and 3 technical staff members per team throughout the tournament.
FKF President Hussein Mohammed hailed the partnership, “This is a game-changer for women’s football in Kenya. The Locker Room Bonus not only motivates players but also elevates the tournament’s competitiveness and professionalism.”
Raquel Puig, betPawa’s Head of CSR & Sports Development, emphasized the company’s commitment to talent growth:
“We are not just sponsoring, we are rewarding excellence. Women’s football deserves visibility and investment, and this initiative ensures players see real value in their hard work.”
The move marks a major step in betPawa’s push to develop African sports, reinforcing its belief that financial incentives drive performance and sustainability in women’s football.
As the FKF Women’s Cup kicks off, players now have more than trophies to fight for—they have instant rewards fueling their passion for the game.
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