By Eddah Waithaka
Captain Morgan is charging into a bold new era, officially launching its disruptive Captain Morgan Muck Pit line after an electrifying soft-launch event in Nakuru.
The brand is putting its full weight behind the new extension, vowing to “muck up the usual” and champion the ‘extra ordinary’ spirit across Kenyan culture.
The high-energy Captain’s Yard Takeover at the Rift Valley Sports Club on Saturday, October 4th, served as the explosive unveiling for the brand’s new direction.
The event featured blistering performances from headliners Mejja, Iyanni, and Tipsy Gee, and introduced the first innovation under the Muck Pit banner: Captain Morgan Muck Pit Melon Splash.
The night hit a pivotal moment when celebrated artist Iyanni took the stage not just to perform, but to accept his new role as the official Brand Ambassador for the Captain Morgan Muck Pit line.
Iyanni’s distinct style and vibrant energy immediately electrified the crowd as he captained “Team Iyanii Captain Morgan Muckpit” in a fiery “Battle of the Grill” competition, going head-to-head with “Team Mejja Captain Morgan Gold.”
“The Captain Morgan Muck Pit is about more than just flavour; it’s a whole mindset. It’s about being daring, unexpected, and absolutely flavour-forward in everything you do,” said Kennedy Mutula, Head of Spirits.
“We are thrilled to have Iyanii join the crew as we launch a whole new chapter for Captain Morgan.”
To cement its cultural ambitions, Captain Morgan is weaving the Muck Pit narrative directly into the fabric of Kenyan street culture.
The brand announced a key collaboration with Nairobi Apparel District, an institution renowned for pushing the boundaries of local fashion.
This partnership marks the first of several initiatives designed to merge the brand with the nation’s most influential creatives.
A powerful roster of influencers will amplify the movement, including acclaimed rapper Big Yasa and top DJ DJ Deewiz. This crew will help bring the brand’s unique flavour and visual identity to the forefront of youth culture nationwide.
“By partnering with visionary creators, we are ensuring that Captain Morgan Muck Pit is not just a drink, but a cultural movement,” added Kanyi Kiuru, Brand Manager for Captain Morgan Muckpit.
Inspired by the legendary ‘muck pits’ of Caribbean rum-making, where overripe fruit ferments alongside rum in the tropical heat, the Muck Pit line modernizes this tradition.
The result is a spirit drink that delivers the iconic Captain Morgan spice with an intensely fruity, extraordinarily tropical twist.
Captain Morgan promises more announcements soon regarding the full launch of Captain Morgan Muck Pit Melon Splash and future collaborations as it continues to champion adventure, music, and fun across Kenya.
About Captain Morgan Muck Pit Melon Splash
This new spirit drink(37.5% ABV) blends intriguing flavours of sweet watermelon, mint, subtle hints of smoke, and Captain Morgan’s iconic spice.
For a delightfully fresh tasting drink, enjoy it with Sprite, Stoney, or water, or use it as the base for a vibrant fruit punch.
