By Eddah Waithaka
This World Gin & Tonic Day, Gilbey’s, Kenya’s most-loved gin, calls on everyone to raise a glass to life’s genuine joys. The brand celebrates the easy laughter, real friendships, and unfiltered moments that truly matter, anchoring the festivities under its powerful “Made for Real Moments” campaign.
The campaign champions the classic gin and tonic a timeless, crisp combination that has united people for generations. Like true connection, a great G&T doesn’t need complexity; it just needs authenticity.
“World Gin & Tonic Day fundamentally celebrates authenticity,” said Lilian Mbugua, Brand Manager for Gilbey’s. “The Gin & Tonic effortlessly fits every occasion, from a quiet catch-up to a spontaneous weekend celebration. At Gilbey’s, we champion those genuine moments that bring people closer.”
Mbugua pointed to the recent Gilbey’s Hangout event as a perfect example. The brand treated media and key influencers to a fun-filled afternoon of games, delicious bites, and perfectly crafted Gilbey’s cocktails, creating a vibrant testament to the power of authentic connection.
To mark the global day, Gilbey’s is driving the celebration online. The brand will spotlight simple, easy-to-make Gin and Tonic serves across its digital platforms, proving anyone can make a perfect drink without a fancy bar.
Gilbey’s also encourages consumers to join the conversation and share their own stories using the hashtag #MadeForRealMoments.Further amplifying the festivities, Gilbey’s is partnering with popular influencers and skilled mixologists.
These partners will share their personal Gilbey’s G&T recipes, inspiring consumers to experiment with garnishes and mixers at home.
With its signature crisp citrus and distinct juniper notes, Gilbey’s continues to offer consumers a trusted favorite.
The brand delivers a perfect balance of quality, affordability, and taste, solidifying its role as the gin for real people and real experiences, a spirit that celebrates the enduring value of connection in every single sip.
Gilbey’s stands as the leading gin brand in Kenya and a standout spirit in EABL’s portfolio. Renowned for its smooth taste and versatility, Gilbey’s Dry Gin blends 12 natural ingredients to deliver a balanced and refreshingly dry flavor.
As the second most-loved spirits brand in Kenya, Gilbey’s consistently redefines the gin experience, making it accessible and enjoyable for everyone.
