By Eddah Waithaka
Guinness Smooth unveiled its dynamic new “Make It Yours” campaign at Konqa254 on Thursday, 24th April, inspiring a fresh wave of consumers to embrace creativity, self-expression, and community-driven collaboration.
The event highlighted the brand’s revamped identity, merging bold aesthetics with a fashion-forward vision.
Kenyan designers Martin Emojong and Lucarindii headlined the launch, presenting striking collections infused with Guinness Smooth’s signature colors and motifs.
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Emojong blended traditional Kenyan textiles with contemporary cuts, while Lucarindii showcased vibrant, sustainable streetwear, both redefining the brand’s essence through avant-garde style.
Henrietta Reed, Marketing Manager at Guinness, said, “Nairobi’s creative energy makes it the perfect home for ‘Make It Yours.’ Collaborating with talents like Luca and Emojong allows us to champion individuality and community, core to this campaign. We are inviting consumers to reimagine their world boldly.”
Guests explored interactive pop-ups, from fashion styling to makeup artistry, while MC Azeezah Hashim and producer Cedo kept the energy high with a mix of classic anthems and modern hits.
Though its look has evolved, Guinness Smooth retains its signature smooth taste, roasted barley meets sweet malt, promising the same great flavor in a bold new package.
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