By Eddah Waithaka
The MultiChoice Talent Factory (MTF) East Africa Academy partnered with Cameras Africa and Sony Middle East and Africa to deliver a two-day Advanced Cinematography Masterclass on 17th and 18th June.
Over 50 senior and mid-level cinematographers from across East Africa attended the hands-on training, exploring Sony’s next-generation digital cinematography technologies.
Participants tested cutting-edge Sony cameras, renowned for their superior color science, intuitive operation, and advanced 8K and 6K full-frame sensor capabilities tools that are transforming modern visual storytelling.
Victoria Goro, Director of MTF East Africa Academy, emphasized the initiative’s impact, “This masterclass reflects our dedication to raising the technical bar in African filmmaking. By collaborating with Sony, we bridge creativity and technology, empowering East African filmmakers to thrive in a competitive industry.”
Fikirini Jacobs, Principal Secretary for the State Department for Youth Affairs and Creative Economy, praised MultiChoice’s efforts, “We applaud MultiChoice for consistently supporting Kenya’s creative sector, both in business and skills development for young talent.”
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Since 1999, Sony’s digital cinematography solutions have revolutionized film and TV production, enabling creators to bring their visions to life with precision.
Timothy Fare-Mathews, Sony Brand Ambassador for Middle East and Africa and workshop facilitator, stated, “Sony’s goal is to equip creators with technology that merges performance and artistry. Engaging with East Africa’s cinematography community excites us—this is how we elevate regional storytelling.”
Timothy Owase, CEO of the Kenya Film Commission, highlighted the importance of industry partnerships, “Skills development opens doors for storytellers. As a catalyst for film industry growth, KFC values collaborations like this with MultiChoice to advance professional training.”
Parag Savla, CEO of Cameras Africa, commended MultiChoice’s commitment to African storytelling and MTF’s role in upskilling filmmakers, “Sustainable education is key in this fast-evolving sector. Working with MTF allows us to equip professionals with the expertise needed to excel.”
The MTF Masterclass Series provides film and TV professionals with exclusive, expert-led workshops. This edition follows recent successful sessions on Sound Design and Intimacy Coordination, which trained over 170 creatives across East Africa. By fostering innovation and skills development, MultiChoice, Sony, and Cameras Africa continue to drive the future of African cinema.
Hands-on training with industry-leading Sony cameras. Strengthening East Africa’s film industry through high-end technical skills. Ongoing partnerships between key players to boost creative excellence Stay tuned for more MTF masterclasses shaping the next generation of African filmmakers.
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