By Eddah Waithaka
Safaricom, in collaboration with Standard Investment Bank and ALA Capital Limited, has officially launched the Ziidi MMF today. This money market fund utilizes the convenience of M-PESA, providing customers with an easy, quick, and intelligent method to invest and build their wealth.
Ziidi MMF is a unit trust enabling customers to earn interest by investing funds from their M-PESA wallet into the Ziidi account. The Ziidi wallet accrues the interest earned daily, allowing the investor’s money to grow and generate more value.
Since its public launch in December 2024, the Ziidi money market fund has drawn in more than 450,000 participants and currently manages over KES 2.85 billion in assets. The Capital Markets Authority (CMA) oversees the fund, while a consortium of fund managers manages it.
The launch speaks to Safaricom’s commitment to drive financial inclusion, making investments and wealth creation simple and accessible to everyone.“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness.
“Ziidi ni Ziidi” introduces the mindset that a little goes a long way, and any kind of growth is valuable. This empowers people to define prosperity on their own terms, and make wealth creation achievable to all,” said Dr. Peter Ndegwa, CEO Safaricom PLC.
Customers can easily opt-in to Ziidi MMF on the M-PESA App or through USSD by dialling the short code *334*5#.
Upon opt it, customers can immediately start investing.Ziidi MMF offers customers visibility of the daily interest rate earned, making investing and growing money simple, transparent, and worry-free.
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Although there is no maximum investment cap for the Ziidi MMF, the daily M-PESA transaction limit of KES 500,000 and a per-transaction limit of KES 250,000 will still apply. Understanding the need for flexibility, Ziidi MMF allows customers to make free deposits into their Ziidi MMF accounts and withdraw funds to their M-PESA wallets, enabling users to manage their finances as per their needs. With as little as KES 100, customers can opt-in and begin their investment journey on Ziidi MMF.
“As we launch Ziidi MMF, we are making an invitation to every Kenyan, irrespective of their financial standing, to take the first step towards wealth creation. Together, let’s embrace this responsibility and let Ziidi MMF be the catalyst for a future where every Kenyan has the means to wealth creation in their own way,” concluded Dr. Ndegwa.
“We are excited to partner with Safaricom as a fund manager for Ziidi Money Market Fund. Our commitment to investors is that we will strive to offer them exceptional profits to help them achieve their financial goals. Based on our track record of providing above market-average returns, I am confident in our ability to deliver this promise,” said James Wangunyu, SIB’s Founder and Managing Director.
“By combining our institutional synergies with Safaricom, we hope to provide an attractive investment portfolio, which will, in turn, enhance financial inclusion among low- and mid-income earners in line with the government’s bottom-up economic transformation agenda,” he added.
“Ziidi MMF represents not just an opportunity for financial growth, but also a reflection of Safaricom’s commitment to innovation, responsible investing, and creating long-term value for its investors.
In addition, the solution ensures that every Kenyan can achieve their financial goals while also enjoying the flexibility of managing their investments directly through their mobile devices,” said Sean Gichuru, ALA’s Chief Investment Officer.
Mr. Gichuru stated, “At ALA Capital, we measure success not only by financial returns but also by the positive impact we create in our community and the world around us. We feel humbled and honored to participate in this historical journey that aims to provide a unique investment experience.”
Customers can choose to lock their funds to prevent unexpected withdrawals. Beyond the Ziidi Money Market Fund, Safaricom intends to develop additional solutions that address the diverse needs of its customers. All aimed at promoting financial health and security.
