African Brands Rewrite the Narrative: How Strategic PR is Powering Global Influence
By Eddah Waithaka When you hear names like Uber, Safaricom, or Emirates, what comes to mind? Innovation. Resilience. Global impact. These brands didn’t achieve recognition by accident—they leveraged strategic public relations to shape perceptions, build trust, and dominate markets. This August, Nairobi will host the inaugural Africa Global Public Relations Week (AGPRW), spotlighting PR’s critical […]