By Eddah Waithaka
Showmax is set to make history as Africa’s pioneering streaming service by live streaming a highly anticipated homegrown concert for the first time. On January 18, 2025, fans across 44 African countries will be able to tune in and witness Grammy-winning Amapiano sensation Tyla take the stage at the prestigious SunBet Arena in Pretoria.
Known for her record-breaking debut album TYLA, which has over 1.6 billion streams, the youngest African Grammy winner will perform her biggest hits exclusively on Showmax.com.
Highlighting this groundbreaking event, Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, expressed excitement about using advanced live-streaming technology to deliver an unparalleled entertainment experience to audiences across the continent.
Recently celebrated with victories at the BET Awards, MTV Music Video Awards, and the Grammys, Tyla, often referred to as the “Queen of Popiano,” is excited to invite her fans to join her online for a unique experience.
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“Tygers! I have teamed up with Showmax to live stream this concert for everyone across Africa. I rarely get to perform at home, so this one is going to be something special! I can’t wait for you all to ROCKKK with me!” For those who missed her sold-out performances in Cape Town and Pretoria, this exclusive live stream presents a final opportunity to be part of Tyla’s enchanting tour.
“We are not just hoping to smash records with this live stream,” Narsi adds. “We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
This landmark concert coincides with Showmax’s celebration of a remarkable year following its relaunch in February 2024. The platform has experienced a significant 50% growth in paying subscribers compared to the previous year, accompanied by several prestigious awards.
Leveraging Peacock’s advanced streaming technology, which achieved North American viewership records with 16.3 million simultaneous live streams during an NFL Wild Card game last year, the revamped Showmax platform has solidified its status as a frontrunner in the streaming industry.
