By Eddah Waithaka
Coca-Cola Kenya brought smiles to hundreds of travelers this Madaraka Day weekend by reviving its iconic “Share a Coke” campaign with a special twist.
Early this morning at the Easy Coach offices in Railways, passengers boarding long-distance buses to Western Kenya and Kampala received an unexpected delight—personalized Coke cans bearing their names.
A Nostalgic Campaign with a Gen Z Twist
First launched in 2011, the campaign replaces Coca-Cola’s classic logo with Kenyan names, turning each bottle into a personal connection.
This year, the brand tailored the initiative for Gen Z, blending real-world activations with digital engagement on platforms like TikTok, Instagram, and X (formerly Twitter) under #ShareACoke.
From supermarkets to campuses, the campaign has spread nationwide, but Coca-Cola took it further by surprising travelers during one of Kenya’s busiest holiday weekends.
Passengers React: “I Feel Honored!”
Excitement filled the air as passengers received their named Coke cans, one to keep and one to share.
Reactions ranged from surprise to heartfelt gratitude, “I was not expecting this. I feel honored!” Ian, one of the travellers exclaimed.
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“This is my first time seeing my name on a Coke bottle, it feels really good!” Michael a staff at Easy coach shared.
When asked who they would share their Coke with, answers revealed touching personal stories, “I’m going to share mine with my grandmother, Nyaboke. We are heading to a family memorial,” said one passenger.
Kamil Njera, joined in the excitement, “It’s my first time getting a Coke with my name. Usually, I get one with a T-shirt, but this is special!”
Spreading Cheer from Bus Terminals to Airports
Beyond Easy Coach, Coca-Cola also surprised Jambojet passengers flying to Mombasa, Ukunda, Malindi, and Kisumu, ensuring the Madaraka Day spirit soared from takeoff to landing.
Kenyans Weigh In: Should Personalized Cans Stay?
The consensus? A resounding YES. “They should keep this! Seeing our names on Coke bottles makes us proud as Kenyans,” one traveler insisted.
Why This Campaign Resonates
In a digital-first world, Coca-Cola’s “Share a Coke” bridges virtual and real-life connections, one name, one smile at a time.
As Kenya celebrates Madaraka Day, the campaign reinforces unity through simple, joyful moments.
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