By Eddah Waithaka
Safaricom PLC today hosted its flagship Innovation Day, gathering over 100 key decision-makers and enterprise customers to showcase its strategic shift from a telecommunications provider to a full-scale technology enabler.
Under the theme “Powering What’s Next: AI, Resilience & Sustainable Innovation,” the forum explored cutting-edge solutions in artificial intelligence, cloud computing, cybersecurity, and the Internet of Things (IoT).
The event directly supports the company’s vision to become Africa’s leading purpose-led technology company within five years.
Frankline Okata, Ag. Chief Enterprise Business Officer at Safaricom, stated that the event reinforces the company’s role as a trusted partner for businesses navigating rapid digitization.
“As digitisation accelerates across all sectors, businesses are seeking trusted partners who offer secure, AI-Powered and scalable solutions. We aim to be that partner in their digital transformation journey,” Okata said.
He emphasized that the Innovation Day represents a significant declaration of intent for the brand. “We are no longer just a connectivity provider. We are evolving into a strategic digital transformation partner, helping businesses harness technology to become more resilient, competitive, and sustainable,” Okata added.
The event stands as a key platform for innovation and a symbol of the company’s bold market repositioning. It reinforces Safaricom Business’s promise to power enterprise growth across Kenya by delivering impactful, future-proof digital solutions.
Safaricom is the leading telecommunication company in East Africa. Its purpose is to transform lives by connecting people to people, people to opportunities, and people to information.
The company keeps over 50 million customers connected and supports over 1.1 million jobs directly and indirectly. Its total economic value was estimated at KES 562 billion ($4.3 billion) for the 12 months through March 2024.
