By Eddah Waithaka Safaricom’s M-PESA brand injected KSh 10 million into the upcoming HSBC SVNS2 Rugby Sevens tournament, boosting Kenya’s hosting of the global event this weekend at Nyayo National Stadium. As the tournament’s official technology partner, the telecom giant will power operations with a fully equipped, world-class media centre. It will also provide robust […]
By Correspondent Safaricom, in partnership with Huawei, has launched VybCall, a new service that turns the waiting period of a phone call into a personalized video experience. This innovation replaces the traditional audio ringback tone with short-form videos, making Kenya the first country in Africa to introduce Video Ring Back Tone (VRBT) technology. The service […]
By Eddah Waithaka Safaricom Business convened a high-impact media forum today to demonstrate how its tailored technology solutions power growth, efficiency, and resilience for Micro, Small, and Medium Enterprises (MSMEs) and large corporations across Kenya. The event provided media stakeholders with a first-hand look at the integrated digital tools that are enabling businesses to compete […]
By Eddah Waithaka Safaricom today launched the M-PESA Sokoni Festival, a nationwide campaign offering customers exclusive deals and entertainment as part of its 25th-anniversary celebrations. The festival will feature over 150 local and national businesses providing massive discounts on electronics, household items, fashion, travel, and more. Safaricom CEO Dr. Peter Ndegwa said, “M-PESA Sokoni is […]
By Eddah Waithaka Safaricom has announced a KES 25.8 million sponsorship for this year’s Rhino Charge, set for 31st May in Baringo County, a major increase from last year’s KES 15 million. The telecom giant will support Car No. 44 (AK44), led by Safaricom Chairman Adil Khawaja and the EV Explorers, marking the first-ever electric […]
By Eddah Waithaka Safaricom PLC (NSE: SCOM) reported an 11.2% surge in total revenue to KES 388.7 billion ($3 billion) for the financial year ended March 31, 2025. Net income climbed 10.8% to KES 69.8 billion, driven by sustained innovation, Ethiopian expansion, and strategic investments in digital transformation. The company announced a KES 48.08 billion […]
By Eddah Waithaka Safaricom has today launched the third edition of its annual Safaricom Engineering Summit, creating a vibrant platform for young engineers, scientists, tech enthusiasts, innovators, and stakeholders to exchange knowledge, engage in discussions, and collectively envision the future of engineering. Under the theme “Charting East Africa’s Digital Destiny,” the three-day event aims to […]
By Eddah Waithaka Safaricom has today unveiled a KES 46.5 million sponsorship for the 2025 World Rally Championship (WRC) Safari Rally, solidifying its role as the event’s official technology partner. The rally, set to take place from Thursday, 20th, to Sunday, 23rd March, in Naivasha, will benefit from Safaricom’s cutting-edge network solutions to ensure seamless […]
By Eddah Waithaka Safaricom has called on parents to instill a culture of saving and investment in their children from an early age, stressing the pivotal role of financial literacy in shaping a financially responsible generation. The appeal came during the M-PESA Jr.NBA Tournament in Eldoret, where Safaricom’s M-PESA Go team conducted a financial literacy […]
By Eddah Waithaka NBA Africa and Safaricom, East Africa’s leading technology company, have teamed up to launch the M-PESA Jr. NBA program. This groundbreaking initiative aims to foster basketball development and enhance financial literacy for over 10,000 boys and girls across Nairobi, Mombasa, Eldoret, and Kisumu. This marks the NBA’s most extensive youth development program […]
