By Eddah Waithaka
The Kenya Export Promotion and Branding Agency proudly participated in the Nakuru Leaders Meeting today, which was hosted by Cabinet Secretary Hon. Salim Mvurya. This event served as the official kickoff for preparations for the 2025 WRC Safari Rally, scheduled to occur from March 20th to 23rd, 2025.
The rally transcends being merely a motorsport event; it serves as a vital economic catalyst and a remarkable opportunity to establish Kenya as a global leader in tourism, investment, high-quality products, and sustainable development.
Hon. Mvurya praised the event organizers for elevating the Kenyan WRC event to the status of the best in the world and emphasized Kenya’s advancements as an official organizer of the AFCON and CHAN tournaments.
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He emphasized the significance of utilizing these platforms to enhance our nation’s global image while keeping the needs of our citizens at the forefront. The WRC Safari Rally is an essential instrument for driving economic growth, attracting investment, and branding our nation. As an agency, we take pride in backing these initiatives and helping to highlight Kenya’s excellence on the international stage.
KEPROBA is using the WRC Safari Rally to establish Kenya as a premier global motorsports destination while highlighting the tremendous potential of both micro and macroeconomic enterprises through the Made in Kenya Initiative. This endeavor aims to showcase Kenya’s vibrant spirit, enthusiasm, hospitality, and its renowned status as a unique Safari destination.
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