By Eddah Waithaka
Bellazuri Cosmetics, Uganda’s leading luxury beauty brand, has officially launched its first experiential store in Nairobi, Kenya.
Situated on the Lower Ground Floor of Sarit Centre, next to Carrefour, the store introduces a premium range of skincare and makeup products specifically designed for African skin.
The grand opening marks a significant step in Bellazuri’s mission to redefine beauty through innovation, inclusivity, and affordability.
The new store offers a personalized and immersive shopping experience, featuring expert beauty consultations and interactive product testing stations.
Customers can explore Bellazuri’s scientifically crafted formulations, tailored to meet the unique needs of diverse skin types and tones.
The brand’s commitment to quality and inclusivity shines through its use of advanced German technology and natural raw materials, ensuring luxurious yet affordable beauty solutions.
During the opening event, Patricia Tino, Managing Director of Bellazuri Cosmetics, shared her excitement about the brand’s expansion into Kenya.
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“Today marks a significant milestone for Bellazuri Cosmetics as we bring our premium, inclusive, and innovative beauty solutions to Kenyans. We believe beauty is not just about appearance—it’s about confidence, self-expression, and feeling your best. With this store, we aim to celebrate African skin and individuality while providing high-quality products that cater to unique beauty needs.”
Jael Alusiola, Bellazuri’s Sales Director for Africa, emphasized the brand’s dedication to innovation and customer feedback.
“Bellazuri Cosmetics is a brand that truly understands African skin. We continuously gather insights from African markets to develop products that meet our customers’ needs. Our formulations are non-comedogenic, minimize chemical use, and maximize skin benefits. We are thrilled to introduce Kenyans to high-quality beauty products made in Africa, for Africans—truly the Roots of Beauty.”
The event also featured celebrity influencer Kate Actress, who praised Bellazuri’s inclusive approach to beauty. “I believe beauty should be empowering and accessible to everyone. Bellazuri has created a welcoming space where customers can discover the beauty of natural ingredients and find products that make them feel confident and radiant.”
The Nairobi store will offer exclusive access to limited-edition product launches, available only in-store. Open daily from 10 am to 9 pm, the store invites beauty enthusiasts to explore a curated selection of skincare and makeup products that nourish, protect, and enhance natural beauty.
With its focus on affordability, quality, and innovation, Bellazuri Cosmetics is set to transform the African beauty landscape, one radiant skin at a time.
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