By Eddah Waithaka
MultiChoice Kenya today launched the ‘Everything Can Wait’ campaign, rallying football lovers across the country ahead of the 2026 FIFA World Cup.
The fan-centric initiative, unveiled in Nairobi, enhances how, where and when Kenyans experience the beautiful game. MultiChoice, now a Canal+ Group company, combines accessible subscription offers, immersive content and on-ground fan engagements across DStv and GOtv platforms.
Rooted in the passion, resilience and shared identity of Kenyan football fans, ‘Everything Can Wait’ positions MultiChoice as the home of football.
The campaign delivers a premium yet locally relevant viewing experience.Under this campaign, DStv customers gain access to all 104 World Cup matches with special hardware offers.
The DStv Zapper decoder now retails at Kes 599, down from Kes 999. New customers also enjoy major savings on installation accessories: the DStv Dish Kit drops to Kes 1,200 (previously Kes 1,500), and installation fees fall to Kes 1,000 (previously Kes 1,500).
“The FIFA World Cup is a defining global moment, and we want every fan to feel part of it,” said Nzola Miranda, CEO of MultiChoice Kenya.
“Through SuperSport, we continue to invest in world-class sports broadcasting, ensuring fans across Africa enjoy premium football coverage and an exceptional viewing experience.”
The campaign rollout features a mix of localized storytelling, consumer promotions and interactive fan experiences. These bring viewers closer to the action, both on and off the screen.
Flexible viewing options include live broadcasts, streaming and catch-up services.SuperSport, Africa’s home of football, again delivers comprehensive tournament coverage: all 104 matches live, expert analysis and dedicated programming tailored to African audiences.
Locally, ‘Everything Can Wait’ speaks directly to the Kenyan fan’s love for the game. Access, affordability and cultural relevance remain at the forefront.
“This campaign is a celebration of the Kenyan fan their passion, resilience and love for the game,” added Miranda. “Our goal is to ensure that every customer experiences the excitement of the World Cup in a way that is accessible, engaging and uniquely tailored to them.”
With kickoff fast approaching (11 June to 19 July 2026 across the USA, Mexico and Canada), MultiChoice Kenya positions DStv and GOtv as the ultimate football destination.
The campaign drives deeper engagement and delivers a seamless viewing experience at scale.
‘Everything Can Wait’ builds on the success of previous campaigns like the Tumefungulia Value proposition, reinforcing MultiChoice’s commitment to making world-class football content accessible to a wider audience.
