By Eddah Waithaka
Caetano Kenya officially launches Chery, one of China’s most awarded automotive brands, today, injecting bold design and intelligent technology directly into Kenya’s competitive SUV segment.
The debut immediately challenges the market with a powerful new proposition: premium technology, made accessible.
The launch lineup featuring the Tiggo 4 Pro, Tiggo 7 Pro, and Tiggo 8 Pro Max blends cutting-edge engineering with refined craftsmanship.
These models promise to deliver a luxury driving experience at an attainable price point, setting a new benchmark for what Kenyan drivers can expect from their vehicles.
“Today marks an exciting new chapter for mobility in Kenya,” said Aurélien Glay, Managing Director of Caetano Kenya. “Our partnership with Chery represents a bold commitment to Kenya’s industrial future.”
Glay announced a landmark local investment, revealing, “In 2026, we will begin local assembly (CKD) of Chery vehicles right here in Kenya. This initiative will create jobs, enable transfer of skills, and accelerate industrial growth. Built in Kenya, for Kenya, this is not just our strategy, it is our promise.”
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The new range caters to a variety of lifestyles. The flagship Tiggo 8 Pro Max serves as a spacious 7-seater for executives and families, powered by a robust 2.0L TGDI engine.
The stylish Tiggo 7 Pro offers a balance of performance and elegance for professionals, while the compact Tiggo 4 Pro provides an urban-friendly entry point without compromising on premium features.
Each model packs a suite of advanced technologies. Intelligent voice control, 360° cameras, HD infotainment displays, and Advanced Driver-Assistance Systems (ADAS) come standard.
These smart features complement luxurious interiors finished with leather, dual-zone climate control, and premium sound systems.
Backing this ambitious launch, Caetano Kenya supports every Chery vehicle with one of the market’s most comprehensive warranties: a 7-year / 200,000 km guarantee.
This commitment, bolstered by an extensive after-sales network and trained technicians, aims to build immediate trust with Kenyan consumers.
The pricing strategy further shakes up the segment, starting from KSh 3.9 million to make premium SUV ownership more attainable than ever.
Chery enters the market as a proven global force, having served over 13 million customers in more than 80 countries and holding the title of China’s leading passenger vehicle exporter for 21 consecutive years.
This launch solidifies Caetano Kenya’s position as a multi-brand mobility leader and sets an ambitious target of selling 200 to 400 units in the first 12 months, signaling a new era of choice and value for Kenyan drivers.
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